While cutting-edge technologies are used only occasionally, we constantly interact with our smartphones and their operating systems throughout the day. Therefore, style should be given more weight than advanced tech features when choosing a smartphone.

Samsung's mid-range phones face stiff competition from Chinese brands like Xiaomi and Huawei (see the image below), potentially eroding Samsung’s profitability and research budget, which could impact future innovation.

Smartphone shipments share in Europe by vendor 2015-2024 (Source)