Which smartphone brand is preferred in Europe in 2026: iPhone, Samsung, or Xiaomi?
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Xiaomi
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Fast growth in the European market in recent years
Hidden During Evaluations Submitter
Aug 26, 2024, 05:19 PM UTC Submission Time
edit_arrow_up Aug 26, 2024, 05:19 PM UTC Last Edit
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Xiaomi has rapidly expanded in the European market in recent years, as evidenced by its shipment and market shares. Such widespread adoption suggests positive word of mouth from a large base of satisfied customers.

Smartphone shipments share in Europe by vendor 2015-2024 (Source)

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Xiaomi's market share remains much smaller than Samsung's and Apple's
Hidden During Evaluations Submitter
Aug 26, 2024, 05:29 PM UTC Submission Time
edit_arrow_up Aug 26, 2024, 05:29 PM UTC Last Edit

Despite significant growth in the European market in recent years, Xiaomi's market share remains smaller than that of both Samsung and Apple.

Mobile Vendor Market Share in Europe, July 2023 - July 2024

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