The leading brands in Europe are iPhone, Samsung, and Xiaomi. Which one is the most preferred?
While Apple tends to focus on refining and incrementally improving existing features, Samsung pushes boundaries with innovations like:
These innovative technologies can significantly enhance the user experience.
Although Samsung is known for its innovation, many of its advanced features are available only on high-end models, which may be out of reach for many consumers.
Samsung’s Android operating system offers extensive customization options, allowing users to personalize their devices more freely than Apple’s iOS, which is known for its restrictive environment.
The extensive customization options on Samsung devices can lead to a more complex user experience, which may not appeal to all users.
Samsung has a strong global presence, being the leading smartphone brand in many regions, including Europe, Latin America, and parts of Asia.
Among other advantages, Samsung users may face fewer issues with region-specific apps compared to iPhone users who might encounter difficulties when traveling. (One workaround for Apple users is to create multiple Apple IDs, but this requires extra effort.)
Samsung smartphones integrate well with other Samsung products, such as smart TVs, home appliances, and wearables, creating a cohesive ecosystem that enhances the user experience.
Although Samsung’s ecosystem is extensive, it lacks the seamless integration found in Apple’s ecosystem.
Samsung is renowned for its high-quality displays, including Super AMOLED technology known for vibrant colors, deep blacks, and high brightness. This makes Samsung phones particularly appealing to media consumers and gamers.
While this advantage may have once led to increased battery consumption, Samsung's recent improvements in battery life have rendered this concern outdated.
Despite Samsung’s impressive display technology, iPhone screens offer a uniquely sharp resolution that outperforms other brands. Although iPhone OLEDs are manufactured by Samsung (Ref 1, Ref 2), the iPhone's display somehow demonstrates superior sharpness and clarity. The difference becomes immediately apparent when comparing the two devices side-by-side.
Samsung offers a diverse range of smartphones, from budget-friendly models to premium devices like the Galaxy S series, catering to a broad audience.
Some people believe Samsung deliberately omits certain features from its mid-range models to encourage customers to choose its flagship models.
Apple is known for its meticulous attention to build quality and design, using premium materials to craft sleek, minimalist devices that appeal to style-conscious consumers.
While iPhones are undoubtedly well-made, their price often doesn’t match the value they offer. Apple’s branding allows them to charge a premium, but you can often find a Samsung or Xiaomi phone with better specs at the same price.
Apple leads in digital privacy and security, featuring technologies like Face ID, on-device processing, and end-to-end encryption. This strong focus on privacy is a significant selling point in an era of increasing data breaches.
Apple’s refusal to unlock devices for law enforcement has sparked controversy, raising questions about balancing privacy with public safety.
iPhones maintain a higher resale value compared to other smartphones, making it easier for Apple users to upgrade to new models.
High resale value can encourage unnecessary upgrades, contributing to electronic waste.
iOS is optimized specifically for Apple hardware, leading to superior performance within individual devices and across the Apple ecosystem.
Apple's closed ecosystem, often referred to as a "walled garden," locks users into a tightly controlled environment, limiting their ability to customize, integrate with non-Apple products, or switch to other platforms easily.
The Apple App Store is known for its strict quality control, ensuring that apps meet high standards for performance and security. With most major apps now available on iOS, availability is rarely a concern.
Strict guidelines and high fees (up to 30% commission) prevent certain Android apps from being available on iOS. Here are just a few examples.
iOS developers benefit from a large, engaged user base and comprehensive development tools.
Apple’s ecosystem, which includes the iPhone, iPad, Mac, Apple Watch, and services like iCloud, offers a seamless experience with devices working together effortlessly.
While Apple’s ecosystem is a strength, it also locks users into Apple’s walled garden, making it difficult and expensive to switch to other platforms.
Even older iPhone models receive timely iOS updates. This is partly due to Apple’s integrated hardware and software.
Samsung now offers seven years of updates for its flagship smartphones.
While Samsung does not offer an international warranty, it has a stronger global presence. For instance, you might find it easier to locate a Samsung repair store than an Apple repair store.
Global Smartphone Shipments Market Data (Source)
Xiaomi delivers advanced features—such as high-resolution cameras, fast charging, and robust dust- and water-resistant designs—at competitive prices. The brand often outperforms rivals by offering flagship-level capabilities at mid-range costs. Its Redmi and Poco series are especially popular for combining affordability with a rich set of features.
Smartphones are integral to our daily lives, so investing more in a device that enhances our experience is justified. Even minor improvements in performance or appearance can impact user satisfaction.
The Xiaomi 14 Ultra features a one-inch-type main sensor with a variable aperture, providing exceptional depth of field and light control. It also includes multiple 50MP cameras for telephoto, ultrawide, and periscope zoom. In comparison, Samsung and Apple flagship models, while high-quality, do not offer this unique combination of sensor size and variable aperture.
A dedicated photography package is also available (sold separately), featuring a camera grip with a shutter release button for enhanced stability and usability, resembling a traditional camera.
The Xiaomi 14 Ultra's protruding camera module creates a weight imbalance, making the phone top-heavy and challenging to handle with one hand. This design increases the risk of the phone tipping over and scratching the camera glass. Potential buyers should consider this trade-off between camera capabilities and ergonomics.
Xiaomi’s flagship model, the Xiaomi 14 Ultra, offers fast charging capabilities—90W wired and 80W wireless—that outpace those of its competitors. For comparison, Samsung’s Galaxy S24 Ultra offers 45W, and the iPhone 15 Pro offers 20W. Moreover, Xiaomi includes a fast charger with its phones, whereas Apple and Samsung require separate purchases for chargers. Xiaomi also guarantees that its fast charging technology will not significantly reduce battery life, addressing any concerns in this regard.
While convenient, wireless charging has been linked to potential health risks. Given Xiaomi’s particularly strong wireless charging capabilities, these risks may be higher than average.
Xiaomi’s operating system (formerly MIUI, now rebranded as HyperOS) offers extensive customization options that allow users to personalize their devices beyond what standard Android provides. This feature has helped build a loyal user base.
While Xiaomi’s OS is rich in features, it is also known to be resource-heavy and occasionally buggy, which can lead to a less smooth user experience.
Xiaomi is expanding its ecosystem beyond smartphones, offering products like smart TVs, wearables, and smart home devices. This ecosystem approach provides users with a wide range of interconnected devices at affordable prices.
Xiaomi’s ecosystem, while broad, lacks the seamless integration seen in ecosystems like Apple’s.
Despite significant growth in the European market in recent years, Xiaomi's market share remains smaller than that of both Samsung and Apple.
Mobile Vendor Market Share in Europe, July 2023 - July 2024
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